Fall and Winter 1933-1934 Style Book for Infants and Children by Lane Bryant

This is a Fall and Winter 1933-1934 Style Book for Infants and Children from Lane Bryant, a well-known American retailer. The catalog cover advertises clothing for children from sizes 2 to 14 years, with featured items like all-wool chinchilla coats, three-piece sets, and ski-pants. Lane Bryant, founded in 1904, was initially known for its maternity and plus-size clothing, but the company expanded its offerings to include children’s apparel. The catalog showcases the affordable prices typical of the time, reflecting the economic conditions of the Great Depression. The NRA (National Recovery Administration) emblem on the cover further ties this catalog to the New Deal era, highlighting Lane Bryant’s participation in the recovery efforts.

Information:

• Lane Bryant, a significant retailer in American history, was a pioneer in offering ready-made clothing for underserved markets such as plus-size women and children.
• This catalog is from the early 1930s, during the Great Depression, when affordability and practicality were key factors in purchasing decisions.
• The National Recovery Administration (NRA) emblem signifies the company’s commitment to the government’s efforts to stabilize the economy during the Great Depression.