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Antiquities Anonymous

Fall and Winter 1951-1952 catalog from Eaton's of Canada

Fall and Winter 1951-1952 catalog from Eaton's of Canada

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This is a Fall and Winter 1951-1952 catalog from Eaton's of Canada, a prominent department store chain that was a key player in Canadian retail history. This particular issue commemorates a century of postal service (1851-1951) in Canada. The cover features a woman holding an envelope addressed to T. Eaton Co. The catalog would have featured a wide range of fashion, household items, and seasonal goods, reflecting the consumer trends of the post-war era. Eaton’s was renowned for its mail-order catalogs, making products accessible to Canadians across the country, including those in rural areas.

Information:

  • Eaton’s catalogs were highly popular across Canada, offering everything from clothing to home goods and appliances.
  • The catalog commemorates the 100th anniversary of Canadian postal service, highlighting the role of the mail system in Eaton's business success and customer reach.
  • This issue likely includes a range of clothing styles for fall and winter, as well as holiday items and household goods typical of the early 1950s.
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